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GGA Workshop
27 August, 2009 10am – 1pm
Exploring Audiences’ Mindsets: a psychological analysis of measuring and changing attitudes
“I really enjoyed the sessions which brought people in from other sectors such as Karen Thomson and how their work could be related to arts marketing. More of that would be great!” GGA Conference 09 delegate
This workshop takes place in response to feedback from delegates attending the recent GGA conference. Lead by Karen Thomson the session will examine the measurement of attitudes towards particular organisations – an area in which there has been little research to date, particularly within the arts and culture sector.
With an outcome orientated focus, the workshop will provide the opportunity for you to develop a questionnaire for measuring specific attitudes about your organisation.
Karen Thomson
Karen is Head of Learning, Teaching & Quality of the School of Life Sciences at Glasgow Caledonian University. She recently hosted a breakout session at the GGA conference in June, where she demonstrated how social psychology can be used to understand audience expectation and what arts organisations can do in response. Karen's biog...
Event: Exploring Audiences' Mindsets
Speaker: Karen Thomson
Date & Time: Thursday 27th August 2009, 10am - 1pm
Venue: Woodlands Room, The Albany Training & Conference Centre, 44 Ashley Street, Glasgow (near St Georges Cross Underground)
Refreshments will be provided.
Bookings
Member rate: GGA members are entitled to one free delegate place*Non-member rate: £20 + VAT per person.
Spaces are limited and will be allocated on a first come, first served basis. Email nina@gga4arts.co.uk to secure a space at the event.
*Additional delegate places will be charged at the non member rate.